Design of the companion mobile app for TAG Heuer’s luxury smartwatch, blending health, fitness, and lifestyle tracking with a premium, cyberpunk-inspired visual identity aligned with the brand’s creative direction.
Role & Responsibilities
- Designing mobile app interfaces displaying sports performance and health data (steps, heart rate, activity tracking, etc.)
- Creating onboarding and setup flows (pairing, settings, home etc) for both iOS and Android platforms
- Translating complex data into clear, engaging visual components, tailored to the brand’s high-end positioning
- Collaborating closely with TAG Heuer’s UX designer to ensure usability, consistency, and alignment with brand guidelines
- Respecting and extending the brand’s creative direction as established on the watch UI (bold, futuristic, cyberpunk aesthetic).
- Art direction iterations
Results
Delivery of a polished, functional mobile experience that bridges the luxury and tech worlds, enhancing user engagement with the smartwatch through clear data visualization and premium design execution.
