Icon X World

As the Creative Designer for the entire Icon.X World project — a next-gen racing game blending high-speed competition with the social dynamics of Web3 gaming — I led the creative direction from concept to execution. My role covered a wide range of responsibilities, including defining the visual identity, designing key UI/UX components, and ensuring a cohesive brand experience across the game, platform, and community touchpoints. I worked closely with game developers, Web3 experts, and marketing teams, Segula cars designers (3D) to build an engaging and visually compelling universe that resonates with both gamers and crypto-native audiences.