Peetchr AI

Design an AI-powered recruitment platform to efficiently match candidates with job listings, improving recruiter workflows and candidate experience through smart data visualization and intuitive interfaces.

Role & Responsibilities

  • Mapping and defining user flows for both recruiters and candidates.
  • Designing high-fidelity mockups, and responsive UI components.
  • Developing a scalable design system and visual identity.
  • Creating brand guidelines, logo explorations, and product storytelling assets.
  • Collaborating closely with product managers and developers in agile sprints.

UX Process

  • Double Diamond framework (Discover – Define – Develop – Deliver).
  • Conducted heuristic evaluation, persona definition, and task flows.
  • Prioritized clarity and transparency in the AI matching logic for trust and usability.

UI & Branding

  • Built a consistent visual language aligned with the brand’s tone and vision.
  • Created scalable components for both recruiter and candidate interfaces.
  • Delivered logo, typography, and color system aligned with product personality.

Results

Delivered a complete, dual-interface platform with intuitive navigation for recruiters and a simplified, personalized experience for candidates.
Reduced recruiter screening time by surfacing top AI-matched profiles with visual indicators and match scores.
Established a full visual identity, from logo to branded UI, ensuring consistency across digital and physical touchpoints.
Successfully handed off an agile-ready design system for development, improving collaboration and scalability.